EDT1303 (week 4) 02/10/15

“What do you look for when you’re buying a new phone or any other gadget?”

Our class started with the above question. We were asked about our smartphones. This question made me reflect back to the time when I bought my first smartphone. I went to the store and in my mind there was no any specific phone I was thinking of buying. As I was looking through, the salesman introduced to me one of the latest phones which had been released recently during that time. It was Huawei Honor 3C.


Image 4.1 Huawei Honor 3C (black)

What did I like about this phone? I have several answers for this question. First, the size. I liked how this phone has “not too big and not too small” size. Fits in hand nicely and doesn’t slip off. Second, the wide and smooth screen. The size of the screen is suitable for using many applications as well as for playing games. And it’s easy to switch from one application to another. The smoothness of the screen gives users a pleasant feeling when they swipe on it. Third, the weight. The phone doesn’t weigh much even though the it is satisfyingly big not small. So the chances of it falling off your hand is less. Fourth, the sound. This phone has a clear and loud sound system. Last but not least, I liked the fact that if I bought this phone, I was  going to be one of the few people using this phone at that time since it was new in store.

Why were we asked about smartphones? Here’s the answer: our topic for this class was “Diffusion of Innovations”

“Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures”… ~ Wikipedia


Image 4.2

The image above shows that the area under the curve is divided into five categories. These categories refer to five different types of people in terms of adopting the latest technology of their times. Those are:

Innovators ~> Innovators are willing to take risks, have the highest social status, have financial liquidity, are social and have closest contact to scientific sources and interaction with other innovators. Their risk tolerance allows them to adopt technologies that may ultimately fail. Financial resources help absorb these failures.>

Early Adopters ~> These individuals have the highest degree of opinion leadership among the adopter categories. Early adopters have a higher social status, financial liquidity, advanced education and are more socially forward than late adopters. They are more discreet in adoption choices than innovators. They use judicious choice of adoption to help them maintain a central communication position.

Early Majority ~> They adopt an innovation after a varying degree of time that is significantly longer than the innovators and early adopters. Early Majority have above average social status, contact with early adopters and seldom hold positions of opinion leadership in a system.

Late Majority ~> They adopt an innovation after the average participant. These individuals approach an innovation with a high degree of skepticism and after the majority of society has adopted the innovation. Late Majority are typically skeptical about an innovation, have below average social status, little financial liquidity, in contact with others in late majority and early majority and little opinion leadership.

Laggards ~> They are the last to adopt an innovation. Unlike some of the previous categories, individuals in this category show little to no opinion leadership. These individuals typically have an aversion to change-agents. Laggards typically tend to be focused on “traditions”, lowest social status, lowest financial liquidity, oldest among adopters, and in contact with only family and close friends.

Mr. Shukri told the class that as future teachers we should try to belong to one of the first two categories, Innovators or Early Adopters. Or at least we have to be among Early Majority people. He said that we have to try to be the first ones to discover latest technologies and see what new features they have to offer to us.

Next, we briefly talked about how the technology of music developed from cassette to MP3 Player


Image 4.3

From the early 70s until the late 90s, the cassette tape was one of the most common commercial forms for the distribution of prerecorded music. Then CD Players took over it until MP3 came to life. This is just a simple example to prove that every technology has its ending point. Because new versions and new updates of every technology is awaiting to be discovered. So we cannot just stick to one and stop inventing better ones.

This is pretty much all about this week’s class.


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